Does The Media Industry Really Want More Accurate Ratings?

The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of commercial time (and for evaluating the video landscape). Now it seems that several forces are at work conspiring to have this tradition come to an …

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1 comment about "Does The Media Industry Really Want More Accurate Ratings?".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, September 7, 2021 at 10:27 a.m.

    Brilliant review by Sternberg is a must read. 

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