To keep TrueBlue Jet Blue members in the loop, the email campaign customized their airline experience. Cardholders learned their mileage, points earned, airlines traveled to and their travel preference: night or day. A less-detailed version was sent to those who flew less in 2020. The focus was to personalize the experience at a glance, resulting in a 25 % lift in unique open rate, a 1.03% lift in unique clickthrough and a $39K increase in direct revs – from email click to ticket purchase on JetBlue.com.