• by OMMA Editors , September 12, 2021

St. Kitts Tourism Authority’s “Retie The Knot” contest invited consumers to submit wedding photos and a compelling story to win a trip to a “Group Vow Renewal” event. Social media campaigns generated 2.3 million+ impressions, driving 70% of submissions. A prospecting campaign targeting international travelers in 17 markets reached 476,000 people likely not familiar with St. Kitts, and 411,00+ people were added to the island’s “romance” remarketing audience -- including 407K+ from Facebook at a cost of just 7 cents each.