• by OMMA Editors , September 12, 2021

Pagoda, the frozen egg roll brand, used four Twitch livestreams to deliver freshly cooked egg rolls to dozens of winning gaming enthusiasts while those streams were ongoing. The winners had responded via chat with #PutTheEggRollsIn after hosts initiated the promo. The stunts generated 31K+ chat interactions, drove 20 million content views, increased searches for branded egg rolls by 45%, resulted in a 504% increase in visits to Pagoda’s where-to-buy page and a 21% lift in gamers considering Pagoda egg rolls a great snack.