Sending generic travel-related, occasion email messaging for travel opportunities to some 1 million plus American Express card members can be only wishing for perfect ocean view results. But new algorithm/behavioral targeting, amid the pandemic, was able to serve the best travel email message to card members even if they weren’t ready to get packing. Overall this resulted in a major success for the brand -- an email open rate of more than 42%; engagement, up 62%; and ten times increases in bookings via AmexTravel.com. Come aboard.