OxiClean needed to re-engage its list of consumers who it had permission to contact but only with existing data points to market its cleaning products. It started slowly with other Interactions looking to capture new audience insights -- especially around seasonal lifestyle situations. A multi-stage approach had communications responding to individual customer reactions under a different creative -- OxiClean “Work Your Magic” theme --- leading to specialized videos, and a landing page. The result earned a 21% average engagement rate across all communications. It’s all cleaned up now.