• by OMMA Editors , September 10, 2021

With no fans allowed on site to watch the big U.S. Open golf event, a major task was how to engage TV viewers: The answer is Augmented Reality. Viewers could follow regular video action and every golfer/every shot in a detailed 3D format. Merged with real-time championship data, GPS data streams, agency Deloitte Digital says this result in its most successful offline-to-online conversion exposure in its history -- yielding nearly 100 million total impressions, and +7 million engagements. Hard earned birdie.