Commentary

Excellence in Online Advertising Content Marketing Campaign, Looney Tunes Hires an Intern

Vintage TV-entertainment cartoon brand, Warner Bros.' Looney Tunes, wanted what virtually all other veteran consumer brands need these days-- an association with social media to garner a new group of fans. What better way then to use the Tunes faux on-screen “Acme” brand, and have a “Acme” intern at the helm of its social media effort producing lots of funny mash up of classic characters and current social media behavior, themes. That intern did well -- reaching more than 48 million, and gaining 5.1 million engagements. Sign him up for real!

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