• by OMMA Editors , September 10, 2021

Maybe the consumption of egg rolls was a bit off during the pandemic --- at least according to Frozen egg roll maker, Pagoda. Under a theme: “Put The Egg Rolls In!”, consumer might have assume this was about being 'in' shopping carts and ovens. But what about getting brands into “content” -- marketing-wise, that is. Influencers on TikTok, Twitch and other place were challenge with this task. This drove 85 million content views, more than 271,000 comments. Egg Rolls were "in" -- content, and apparently lots of mouths.