Commentary

Excellence in Online Advertising Content Marketing Campaign, Cannabis Like a Mother

Being a mom can be a scary thing -- for themselves, and yes, for others. Content marketing by Curaleaf with online magazine Scary Mommy, went a long ways in offering up explanation for the safe use of cannabis -- Edibles, oils, and other products. Its ‘Cannabis Like a Mother’ effort saw video completion rates above 85%. A virtual event “Cannabis 101: No Shame, No Stress, No Stigma,” featuring actor Busy Philipps, had almost 9,000 live views, generating a total of 42 million impressions. Not so scary now.

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