• by OMMA Editors , September 10, 2021

Samsung needed to drive customers to Texas stores to entice them to by new phones. Through addressable out of home digital billboards, Samsung found ideal locations close to where they were. A massive 50% of mobile devices in the market was reached -- 11 million devices were exposed to the campaign, 37% of the entire Texas population. Brand sentiment, production consideration, purchase intent all grew with messages like “The camera that loves Texas nights.” No need to call, your consumers are at the store.