Before the pandemic, live gaming events were a major draw. Then the pandemic hit and everything went virtual. In The Know Bowl, featuring top game Call of Duty, went in this route. Boosting promotion include NFL/NBA athletes, and social media pre-event videos. Live events and surrounding content earned 23.8 million video views. The winning team won a $10,000 prize and donate it to No Kid Hungry, a non-profit dedicated to ending child hunger in the U.S. That’s a winning move.