• by OMMA Editors , September 10, 2021

Promoting Netflix’s “Sweet Tooth” -- a futurist/fantasy, post-apocalyptic series where half-human/half animal/human hybrids existed -- would seem to be a chore in pulling in broad-scale viewers. But under the popular culture theme “new normal” some intrigue was revealed. 'Hybrids' appeared on the covers of entertainment magazines, and users played around with different looks on social media. A PSA-like spot ran on AMC’s “Fear of the Walking Dead". All this got 60 million video views and 84 million earned impressions. Sweet, indeed.