Looking to boost its casual free-to play games, FlowPlay used engagement tools from PCH (Publishers Clearing House), combined first party identity data, for a new co-branded game. This then was integrated with FlowPlay’s existing Casino World game, as part of an overall digital campaign. In April 2020, PCH/Casino World started the Ultimate Jackpot Sweepstakes party, continuing for a second year. Revenue for the effort doubled compared to other Casino World digital ad campaigns. Money in the game grows.