• by OMMA Editors , September 11, 2021

Tons of people at home during the height of pandemic were making their own food; they had little choice with restaurants closed. Many turned to influencers to learn a new skill. How about making pancakes? Krusteaz pancake brand got influencers and their engaged followers to just that -- as well as inspiring loyal viewers to come up with their own creations. All that generated an appetizing 72.8 million impressions, 2,400 engagements, and 1,165 pieces of content. Guessing actual pancakes were much higher.