• by OMMA Editors , September 10, 2021

There's plenty of time before video game play begins. Waiting for the next version of Halo -- Halo Havoc to launch -- Butterfinger got its snack in game players/influencers hands to snack and talk about Butterfingers. And maybe display a little bit of beanie swag. Influencers then encouraged those playing to post game scores. Winners got a Xbox console and also some swag. Butterfinger already an ongoing fixture in the gaming community, was able to keep awareness high. The brand had a 13% sales increase.