HBC, incorporated in 1670, is one of North America’s oldest company. Its newly re-launched Hudson’s Bay Rewards Program makes it easier than ever for consumers to earn rewards on the products they love. This weekly loyalty email includes an animated loyalty module that shows each customer’s current points and rewards data, offering a frictionless, omni-channel experience. Non-members are served with an alternative creative. The campaign has driven great lift in engagement and conversions, providing a significant win for HBC’s newly enhanced loyalty program.