• by OMMA Editors , September 11, 2021

During the pandemic, the state of Utah experienced its highest influx of tourists crowding national parks with people inexperienced with a desert environment. To ensure safe and responsible travel, VisitUtah.com with 4.6 million reach, was redesigned to better prepare potential travellers. The website took on a local guide role, utilizing high quality storytelling and helping to easily locate regional itinerary content. The website integrated Google maps, real-time weather, live chat and user-generated Instagram content. Website visitors have gone on to generate estimated revenue of $79.3 million in hotel bookings.