• by OMMA Editors , September 11, 2021

What happens when you mix Cheetos, Bad Bunny, and Adidas? A limited-edition clothing line that’s capable of generating a massive hype. To release this limited collection, Cheetos teamed up with Goodby Silverstein & Partners. The challenge was, these limited-edition fashion drops get sold out in minutes to bots and resellers. To ensure the biggest Cheetos fans got first dibs on exclusive items, GSP created CheetleiD.com, an innovative way to unlock early access. By flashing on camera the orange dust on fingertips, known as Cheetle, the fans got their first access.