• by OMMA Editors , September 11, 2021

When COVID-19 had everyone isolated and lonely, snack cake brand MoonPie together with ad agency partner Tombras brought people who were quarantining alone some company. Its Amazon Alexa-enabled device MoonMate offered a fun way for consumers and its fans to fight boredom while staying inside. A hilarious “virtual roommate” kept people company with hilarious conversations, making it a little easier to pass the time at home. In just the first week, the brand saw over 10,000 Alexa Skill activations and 200 million earned media impressions.