Commentary

Email Marketing Creativity AI/Machine Learning/Data Driven Marketing, Courier Waybills Return Kit Digitization Program

Rogers needed to develop a way to reduce the high-cost of equipment returns and other manual programs. A courier program, supported by its CRM system, solved the problem of missed return deadlines and make the process easier. An API generated an electronic shipping labels and QR code embedded into the customer’s email, so physical kits didn’t need to ship to customers. For the first time, Rogers could track shopping through Canada Post API. The project achieved 235% cost savings, and reduced late returns, with only 0.16% receiving a reissued waybill.

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