• by OMMA Editors , September 11, 2021

Ford selected Yieldmo as a partner for their Bronco Sport campaign. As cookies begin to go away, the goal was to leverage attention and other important signals to optimize for campaign success. For the campaign itself, Ford wanted to ensure that their creative was resonating, driving performance and complementing their audience strategy. They also wanted different ways to showcase their creatives in a high-impact environment that could collect new signals and optimize in real-time. Ford ran three creatives, looking to deliver on CTR, VCR, and Attention Rate benchmarks.