• by OMMA Editors , September 11, 2021

When e-retail sales exploded dues to the pandemic, The Home Depot was already well positioned for influx of buyers having years of perfecting data-driven marketing strategies and personalizing the customer journey for high-interest audience retargeting campaigns. With the focus on upgrading its prospecting campaigns, the company partnered with Contobox to execute a programmatic always-on display prospecting campaign, using the same intent tracking to analyze successful customer journeys and contextual influence factors. The campaign delivered YOY increase in return on ad spend of 867% over the internal benchmark.