Tinuiti’s marketing team put together an Advanced Walmart Advertising Series to accompany the Walmart Ecommerce Acceleration Program with a goal to support brands advertising on Walmart, and show advertisers the agency’s capabilities. Around 25,000 emails were sent to Tinuiti’s clients and prospects. Three emails drove more than 500 registrations. The number of registrants driven by the email campaign was impressive, but more valuable was the quality of the attendees. The emails led to a 33% attendance rate, with 189 new leads and 89 marketing qualified leads.