• by OMMA Editors , September 11, 2021

MoonMate, with help from Tombras, created an Amazon Alexa skill called MoonMate, a “virtual roommate” meant to “keep you company” during the difficult COVID lockdowns. The goal, to offer a fun way for consumers and fans to fight boredom. It caught on. In the first week there were 10,000 Alexa Skill activations; three hours of dialogue; 2,500 lines of copy; and 150,000 questions asked. The skill generated 200 million earned media impressions, a guest spot on Live with Kelly & Ryan, and 21% surge in product sales in 2020.