• by OMMA Editors , September 11, 2021

With “31 Days of Underdogs,” Subaru delivered a home run for a long-time partner ASPCA. Starring some of the nation’s least-adoptable pooches, this inspiring campaign used Facebook, Instagram and Twitter, introducing a fact each day about disabled dogs. And it flooded news feeds with inspiring messages from these canine heroes. On October 22nd, National #MakeADogsDay, it infiltrated social feeds of some of the largest, most recognizable brands, including National Geographic, BuzzFeed and the Dodo. Best news? It helped 19,874 shelter pets find homes.