• by OMMA Editors , September 12, 2021

To launch Crunch Pop Mix on Super Bowl Sunday, Cheetos didn’t ask people to grab the product off the shelf. It asked them grab it right out of their TV screen. Using Snapchat’s image-recognition technology, it input all 1,440 frames of its Super Bowl spot, enabling Snapchatters to activate the camera’s scanning function. That unlocked an AR experience with a 3D hand to “steal” the Cheetos Crunch Pop Mix right out of the commercial. Viewers loved this ground-breaking effort, grabbing more than 50,000 bags.