• by OMMA Editors , September 12, 2021

Leading up to the release of Space Jam starring LeBron James, Warner Brothers had to decide who should be entrusted to bring back the legends of Looney Tunes. Bugs? Elmer Fudd? Granny? Nope. WB put these priceless characters in the hands of the ACME intern. Engaging with audiences in real-time, the intern gained the right audience’s attention, earning widespread reactions and created plenty of share-worthy content. Reaching more than 48 million, it gained 5.1 million engagements on Instagram. That’s all, folks.