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Excellence in Online Advertising Best Use of Video on Social Platforms, Wishes Delivered - Free Mom Hugs

Social-media fans had probably seen the “Free Mom Hugs” delivered during annual Pride celebrations in previous years. But when COVID-19 made giving real hugs impossible, Sara Cunningham and son Parker had to get creative to support LGBTQIA+ people who have been rejected by family. The two could only create a few dozen “Free mom hug” care packages. UPS stepped in to help, providing support for hundreds of care packages and a $10,000 donation. The heartwarming video that captured it even feels like a hug, celebrating these kind allies.

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