• by OMMA Editors , September 12, 2021

“Life Below Water” takes one of the planet’s most pressing problems–plastic ocean waste–and turns it into can’t-look-away video. Narrated by Morgan Freeman, this high-quality nature film illustrates the crisis with power and beauty, motivating viewers to help. Airing on YouTube, six- and 15-second clips attract people to the long-form video. By making the topic more digestible and more relatable, the campaign created a 7.3% lift in consideration for its target audience to take action.