• by OMMA Editors , September 12, 2021

Think product placement. Put The Egg Rolls In campaign created by Carmichael Lynch for Schwan's egg roll brand, Pagoda, enlisted Jon Bailey to develop a trailer with Fandom running in celebratory 400th Honest Trailer around DC Comics. It seized nearly 1 million views in 24 hours, with off-the-wall comments. TikTok and Twitch creators were challenged to do the same. They did. Pagoda drove 85 million content views, 271,00 comments and likes, and branded searches rose 45%. Visits on the where-to-buy page of the brand’s website rose 504%.