• by OMMA Editors , September 12, 2021

BIC USA paired two unlikely celebrates, Snoop Dogg with Martha Stewart, to promote the BIC EZ Reach lighter, creating 30-second and 15-second video spots to run across paid social, connected TV, and programmatic. The goal, to reach consumers as they view high-quality video content supported by data-driven targeting. The campaign continually surpassed cost per million and video ad benchmarks. Studies also reflected positive lifts in brand awareness across, and showed positive lift in purchase intent.