Accessory Dwelling Unit campaign for Studio Shed launched during a time when prospective buyers remained homebound during COVID. The goal to position the company as a leader of ADUs, find consumers searching for information, and nurture existing and new leads through content paid off through content email and paid media. The campaign led to 175,000 views on the ADU website, 203% increase in leads. Paid search campaigns directly contributed to closing 11 deals. Studio Shed ranked on the first page of organic Google search results for the term “ADU.”
