Smashburger teamed up with Investis Digital to create a website allowing consumers to order food, but each physical location had to become visible in local search results. The campaign consisted of paid media, local SEO, link development, website development, and website migration. It took two year, but Investis Digital managed to double website speed, increasing sessions by 277%, and non-branded impressions by 835%. Page sessions rose by 67%. This led to 125,000 store visits, 15 million Google Maps impressions, and $1.4 million in online sales, earning $4 return for every $1 spent on online ads.
