SoFi turned to NP Digital to develop a search engine optimization strategy to compete in a new and competitive market. Efforts included research to roadmap a content strategy, digital public relations, and technical SEO best practices. The campaign targeted four keyword themes. More than 60 pieces of content were placed in publications. SEO best practices ensured page speed, schema markup, internal linking, and information architecture. In less than one-year, natural search sessions rose 509%. First page visibility increased 414%, and 197 new featured snippet results from 44 different/unique URLs.
