Qdoba Mexican Eats taped 9Rooftops to grow website orders through search engine marketing during pandemic. Ad copy shifted from store visits to online ordering and apps. Budgets were optimized to increase mobile. Impression bid share strategies increased brand awareness. Geotargeting narrowed to three miles around each store and other adjustments like 11% decrease in spend improved sales compared with pre-COVID levels. A 18% decline in cost per clicks led to 9% increase in clicks, 44% lift in online orders, 65% lift in revenue. Results include $10 million revenue increase.
