• by OMMA Editors , September 12, 2021

Macallan teamed with Forbes to showcase its single-malt whisky in front of a luxury audience. List and newsletter sponsorships, custom posts and social media highlighted the brand’s history and augmented Forbes’ “30 Under 30” and “Under 30 Visionary-Sustainable Living” series. And the creative content pushed Macallan’s collection for the holidays — neatly explaining preferences for the novice and aficionado alike. The blend worked: The campaign earned 29.2M+ total impressions, 373K+ page views and 490+ virtual event attendees. The campaign saluted innovators and Macallan’s history of spirits innovation.