• by OMMA Editors , September 12, 2021

The Ridin' With Biden campaign allowed users to “drive” an animated version of Biden's Corvette past obstacles to reach the White House. The ad directed users to IWillVote.com, which educated people about advance voting. Ridin’ With Biden launched in mid-October and targeted users across a set list of swing states like Arizona, Colorado, and Georgia. The initiative drove over 12 million completed views and 4 million ad engagements, with a 9% click-through rate.