• by OMMA Editors , September 12, 2021

Even in a pandemic, Jameson Irish Whiskey wants its customers to connect. So it crafted SPTO (St. Patrick’s Day Time Off), earmarking March 17 as a time to relax or share time virtually, letting the good times pour. The work went down smooth: the cross-platform strategy led to 1.4B social impressions and 196K in #JamesonSPTO pledges. Participants could win $50, augmented by a $150,000 brand donation for bartender wellness. During the period, Jameson was three out of the four (74%) Irish Whiskeys sold.