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Excellence in Online Advertising Gaming, ESL x USAF 2021 Partnership

The campaign, which aimed to inspire competitive young people toward service in the U.S. Air Force, involved integrating the Air Force into content by ESL Gaming. A custom monthly tournament, Wingman Wednesdays, allowed anyone to log in and compete alongside airmen for cash prizes provided by ESL, and the “Best Wingman” title. The Air Force also had a customized digital event space, with arcade machines that linked out to branded Air Force games users could play.

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