• by OMMA Editors , September 12, 2021

Closed for most of 2020, St. Kitts promoted virtual travel. The “Awake Your Sense of Wander” campaign targeted the beauty of the Caribbean nation, as well as its appeal to golfers and hikers wanting to explore volcanoes and rainforests. As restrictions eased, the focus was immersive hotel experiences and a less-populated destination. The “5 Day Getaway” hotel offer, driven by Facebook ads, clicked with a public eager for a break. It generated more than 320,000 remarketing impressions and exceeded hotel leads in 2019.