• by OMMA Editors , September 12, 2021

The digital ad units for Ford's Bronco included a video that allowed users to click on different car features for more information about the car. For instance, users who clicked on the car's tire were infomred that the Bronco came with four-wheel drive has off-road durability. The Hyperscroller format enabled users to scroll up and down, to control the vehicle moving in the ad.