• by OMMA Editors , September 12, 2021

Chicken sausage compay Aidells aimed to inspire people to use smoked sausage products in meals that were put together at home. Static image files were transformed into a Slide to Reveal ad format that showcased possiblilities that included with the company's Cajun Style Andouille sausage. The ads were delivered to recipe seakers in contextually relevant content. The campaign's engagement rate was nearly six times the benchmark, and exceeded the Aidells viewability targets by 30%.