Email Marketing Sector Campaigns Wildcard, Girls Who Code Creates Inspiring Educational Programs for Underrepresented Girls-Trans and Cis-and Non-binary Students

Girls Who Code worked with Campaign Monitor to reach a record number of girls—trans and cis—and non-binary students. The group received 12,992 submitted applications—a 150% increase since the Summer Immersion Program was last held in person in 2019. The average open rate for U.S. campaigns was 39.51% with an 8.5% click-through rate. For International, open rates averaged 30.89% with a 5% click through rate. The effort included tailored communications sent on a rolling schedule.

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