• by OMMA Editors , September 12, 2021

Courageous Studios created an emotional campaign for General Motors. Three videos included “Wear a Mask” showing how the company pivoted to not-for-profit mask production. Two videos feature engineers champion the importance of igniting the imagination of children. Content generated 1.7 million views across social, and10 million impressions across CNN audio and digital distribution touchpoints. There were almost 1.8 million social views with viewers 78% more likely to be interested in General Motors and consideration/intent shooting up 11 points.