• by OMMA Editors , September 12, 2021

True[X] created a simple yet compelling interactive campaign for Audi’s holiday effort. “Season of Audi” opens with a video auto-playing and a “lighter-touch experience” — a clickable panel that reveals branding. Audi resisted using a basic “Learn More” CTA, instead using a motivating, seasonally-appropriate CTA. The result was one of their top performing ad extensions with 2.2 interactions and 9.1% CTR and a full-funnel lift: +7 percentage points in consideration, +6 percentage points in preference, and +4 percentage points in intent.