• by OMMA Editors , September 12, 2021

Bose signed on to help Well+Good readers identify new year goals while supporting them throughout the month-long journey through expert-backed plans, weekly check-ins, and multi-platform content. Components included editorial sponsorship of the ReNew Year Hub (including 56 editorial articles), 4 month-long wellness plans created by experts,12 fitness videos with Bose integration and 12 live-streamed events tapping each expert. The program outperformed many benchmarks. Consumers who were exposed to this content overwhelmingly recalled the brand, per Nielsen.