Nexcess, a managed hosting organization, enlisted NP Digital to develop a media plan that would increase conversions. The result was a restructuring roadmap focused on automation and strategies to capture higher leads at a lower cost. Fourteen ineffective campaigns were reduced to five highly efficient campaigns. Keywords were decreased from 600-plus to 200-plus. The restructure yielded a 274% increase in search conversions, 59% increase in Search CTR, 31% decrease in search CPA, 8% increase in search CVR and 80% increase in Display Leads.
