• by OMMA Editors , September 13, 2021

Known created a compelling Super Bowl announcement of Shift4’s plan to choose three individuals to accompany Shift4 CEO Jared Isaacman on an all-civilian spaceflight and to raise $200MM to help end childhood cancer in partnership with St. Jude Children’s Hospital ahead of the Inspiration4 launch. Shift4 utilized the excitement surrounding the spaceflight to announce Shift4Shop, a turnkey eCommerce solution. The spot generated 85MM impressions, reached 40.5MM households, drove 235,000 visitors to the Inspiration4 mission site, and saw 43% CTR on the search campaign.