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Kroger, Instacart Partner For Virtual Convenience Store

Kroger has enlisted Instacart to launch Kroger Delivery Now, a virtual convenience store offering delivery of fresh groceries and household staples in as soon as 30 minutes. More than 25,000 items are available with orders filled through the supermarket’s 2,750 stores in 35 states and the District of Columbia. Kroger’s retail network puts Kroger Delivery Now within reach of as many as 50 million households. Consumers in nearly every major U.S. city can shop for essentials, with Instacart Express members getting free priority delivery on orders over $10.

Read the whole story at Supermarket News »

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